On October 24, Yuncheng private economy kick-off meeting and brand knowledge training meeting were successfully held. Yuncheng City Market Supervision Bureau Director Yao Wei, Deputy Director Jia Dianqi attended the meeting. More than 200 people attended the meeting, including members of the leading group of Yuncheng brand strategy project, market supervision and management departments of 14 cities, counties and districts, and representatives of 118 application organizations in Yuncheng. China Classification Society Quality Certification Co., Ltd. (CCSC) as the project implementation unit for the participants to carry out brand knowledge training.
At the meeting, Director Yao Wei introduced the background significance and later work requirements of Yunchengs private economy brand strategy project. Deputy Director Jia Dianqi introduced the overall plan of the citys brand construction and the next work plan. Ma Bingwu, Director of Management System Department of CCSC Shanxi Branch, elaborated the project implementation plan and systematically explained the brand evaluation specifications. Xiao Yang, a professor at the School of Economics and Management of Fuzhou University, explained the brand strategy and tactics in the context of industrial upgrading from the aspects of corporate strategy, technological innovation, and excellent performance.
Yuncheng Citys 2018 "Government Work Report" clearly put forward the decision-making and deployment of promoting private economic reform and implementing brand projects. CCSC will provide enterprises with professional brand strategy consulting services, help the government to cultivate high-quality brands, create city business cards, and build innovative practices in brand work.
