From August 19 to 20, the "Jinzhong City 2020 Brand Innovation Achievement Project" enterprise presentation and defense meeting hosted by our company was held in Jinzhong City. Jinzhong City Market Supervision Administration, market supervision and management departments of 12 counties and districts under its jurisdiction, brand working group and experts of Shanxi Branch, and representatives of 56 reporting organizations in Jinzhong City attended the meeting.
Since 2018, the series of support and cultivation of brand innovation achievements has been a major measure for Jinzhong City to implement the new development concept and promote high-quality economic and social development. Through the way of evaluation and promotion of construction, encourage government departments at all levels and all kinds of enterprises (organizations) to creatively carry out brand building work and improve the level of quality work, Promote the theoretical and practical innovation of brand work in Jinzhong City to a new height.
According to the overall requirements of Jinzhong brand innovation achievement evaluation project, our company has planned the organization and implementation plan of Jinzhong brand innovation achievement evaluation project in 2020 by using its own technology, talent advantages and long-term accumulated relevant business management experience. Adhere to the principles of fairness, justice, accuracy and comprehensiveness, closely follow the brand innovation needs of Jinzhong City, and take the brand innovation achievements as the evaluation guidance, Organize and plan evaluation activities scientifically and reasonably. On August 5-6, according to the evaluation criteria, our company evaluated the completeness and conformity of the application materials for brand innovation achievements declared by 70 enterprises, and selected 56 enterprises to enter the second stage-statement and defense.
In the statement and defense, our company discussed and exchanged with various enterprises on their respective brand themes, and saw the initial achievements of brand work in the past three years, and the strong atmosphere of enterprise brand building fully mobilized the initiative and enthusiasm of enterprise brand innovation. Our company will continue to carry out follow-up work such as defense review, quantitative evaluation and on-site evaluation according to the overall requirements of Jinzhong brand innovation achievement evaluation project, strive to tap the highlights of Jinzhong brand innovation work, further play the leading role of brand innovation, and promote the high-quality transformation and development of Jinzhong.
